I think they miss the key element here: Cowboys look great in Wranglers.
But why cowboys, we asked romance maven Sarah Wendell, author of Everything I Know about Love I Learned from Romance Novels, and cofounder of SmartBitchesTrashyBooks.com, a top romance blog. “Cowboys have been a perennial part of romance, in terms of romantic archetypes,” says Wendell. “One of the reasons they’re a mainstay is because there is an inherent nobility in the idea of being a cowboy. England has dukes and earls and various forms of nobility; the United States has cowboys.” As for their erotic appeal, she explains, “There is something very sexy about knowing that at 4 in the morning, if it’s 20 degrees below zero, that a guy’s going to get up and take care of things.”