This post originally appeared on Tools of Change for Publishing (“Amazon Prime Time“). It’s republished with permission.
By Joe Wikert
Like most technology products, each new version of Amazon’s Kindle eInk reader is lower-priced than the last one. There’s been speculation that the price will eventually go to zero, perhaps taking a page out of the cell phone model where the consumer commits to a long-term plan. There’s no monthly service plan for a Kindle so I always figured Amazon would require consumers to purchase a minimum number of ebooks over a 1- or 2-year period instead.
That makes sense, but there’s a bigger play Amazon probably has in mind and I’ll bet it will eventually feature their tablet, the Kindle Fire.