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In 2012, a new Amish romance novel appeared on the market about every four days. Sixty more were published in 2012 than in 2009, and 83 more than in 2002. The top three Amish-fiction authors — Beverly Lewis, Wanda Brunstetter, and Cindy Woodsmall — have sold a combined total of more than 24 million books.
As a subgenre of inspirational Christian fiction, Amish romance novels’ commercial success has garnered the attention of The Wall Street Journal, Newsweek, Time, Bloomberg Businessweek, and ABC’s Nightline, most of which have pointed out their largely evangelical female readership. One blogger suggested that the readers are “non-Amish religious women who somehow wish they could be even more repressed by a traditional Western religion than they already are.”