animalstalkinginallcaps:

GOOD MORNING. HOW ARE YOU ENJOYING THE MESCALINE?

<I CAN READ YOUR THOUGHTS>

ARE YOU THIRSTY? I’VE MADE SOME NICE HERBAL TEA.

<IT’S POISON>

IS EVERYTHING OKAY?

<THERE IS NOTHING AFTER DEATH>

[preorder the book]

And yes, Justin. I did preorder the book.  😉

Sweet smell of success: How the scent of chocolate could help reverse decline in number of people buying books from a shop

  • Researchers in Belgium carried out a 10 day experiment in a bookstore
  • They found customers were more likely to browse the store with the smell
  • Sales in food and drink and romance novels increased thanks to the scent

Read more:

(via Sweet smell of success: How the smell of chocolate could help reverse decline in number of people buying books from a shop | Mail Online)