Sweet smell of success: How the scent of chocolate could help reverse decline in number of people buying books from a shop

• Researchers in Belgium carried out a 10 day experiment in a bookstore
• They found customers were more likely to browse the store with the smell
• Sales in food and drink and romance novels increased thanks to the scent

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(via Sweet smell of success: How the smell of chocolate could help reverse decline in number of people buying books from a shop | Mail Online)