Oh wow. I could plan a quick trip to the UK before Christmas. No. No that’s crazy. But…
Source: The Collection Chocolate Pine Cones (Serves 6) – M&S Christmas & New Year Food
Sweet smell of success: How the scent of chocolate could help reverse decline in number of people buying books from a shop
- Researchers in Belgium carried out a 10 day experiment in a bookstore
- They found customers were more likely to browse the store with the smell
- Sales in food and drink and romance novels increased thanks to the scent
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