Mass Romance Novel Publisher Going All In On E-Books | Wired Business | Wired.com
E-books are becoming more popular by the minute thanks to devices like the Kindle, Nook, and iPad, but major dead tree publishers have been hesitant to go all in—until now. Dorchester Publishing, which describes itself as the “oldest independent mass market publisher in America,” has decided to ditch its mass printing business to go digital- and print-on-demand only.
Unsurprisingly, Dorchester had a little nudge in that direction: the publisher said that sales of its books had declined a whopping 25 percent in just the last year, while its e-book sales are expected to double in 2011. The company specializes in romance, thriller, sci-fi, and fantasy novels and sells directly to major retailers like Wal-Mart.